Blending in action: Diagrams reveal conceptual integration in routine activity
نویسنده
چکیده
Picture a first-time participant in a “brainwave” study. He is seated in the recording room, the experimenter shows him his brainwaves, and then leaves the room. The student watches his EEG with fascination until abruptly all the lines on the screen go flat. Does this mean his brain stopped working? His confidence only returns when the experimenter reassures him that she blocked the transmission of his brainwaves onto the screen.
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Conceptual integration—"blending"—is a general cognitive operation on a par with analogy, recursion, mental modeling, conceptual categorization, and framing. It serves a variety of cognitive purposes. It is dynamic, supple, and active in the moment of thinking. It yields products that frequently become entrenched in conceptual structure and grammar, and it often performs new work on its previou...
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